This is the ideal we strive for when serving our customers. Each individual has his or her own way of life. If there are those who live life smoothly, then there are certainly also those who stumble along the way. It is those people who clumsily, but earnestly live out their destinies that really inspire us.
We have built our business upon the idea of passing warmth from our hands to the hands of our customers and the members of our staff are all kindherted, pure individuals, fostering a bright, vivacious working environment.
After the collapse of the bubble economy, business practices and management have constantly been under evaluation. We truly value the relationships we have with our customers and pride ourselves or not compromising our integrity by submitting to cutthroat competitive principles.
In 1683, our founder Mr.Sojiro Fujiya opened Yasuda Nenju Ten as a supplier to head temples in Kyoto at the beginning of the Edo Period at the site of our current head office. The long chaotic wars had just ended and a peaceful future filled with hope and promise lay ahead.
Shogun Toyotomi Hideyoshi united Japan under his rule and ordered restoration around the Kamo River and construction of temples in this area. The head temple Seiganji of the Jodo west mountain Fukakusa sect was moved to the Kamo River area from the Nishijin area creating the foundation of a temple town now referred to as Teramachi (Temple Town). The former Seiganji-dori has been renamed Rokkaku-dori and Teramachi gradually developed into one of the busiest streets for temple visitors up untill the early Edo period.